In this episode of the Rooted Health Practice Podcast, Dr. Alex Swenson Ridley explores the complex interplay between organizational legitimacy and identity within healthcare practices. She delves into how practitioners often face the dilemma of conforming to societal norms to appear legitimate while striving to maintain personal and organizational values. Highlighting her experiences as a chiropractor, Dr. Alex encourages practice owners to assess whether their business decisions stem from a desire for legitimacy or alignment with their values, underscoring the potential for burnout when these elements clash.